Brigadier 
Andrew Jackson, head of Army recruitment has launched a To the Best campaign supported by such celebrities as Jonny Wilkinson, the England rugby player. It is the army's first interactive recruitment campaign with a website which encourages the public to leave messages of support for servicemen and women and hosts a quiz challenging understanding about people in the Army, some video clips of people grateful for the work of the Army and an online poll titled "Do you think the British Army gets the respect it deserves?".
The budget for this latest recruitment drive is £2 million; I hope not a lot of it was spent on the website.
Andrew Jackson, head of Army recruitment has launched a To the Best campaign supported by such celebrities as Jonny Wilkinson, the England rugby player. It is the army's first interactive recruitment campaign with a website which encourages the public to leave messages of support for servicemen and women and hosts a quiz challenging understanding about people in the Army, some video clips of people grateful for the work of the Army and an online poll titled "Do you think the British Army gets the respect it deserves?".The budget for this latest recruitment drive is £2 million; I hope not a lot of it was spent on the website.
Link> MoD: To the Best
Link> Armed Forces International: New Army Campaign Aims to Gain More Public Support Link> Armed Forces International: Commander Defends New Army Campaign Launch
Link> BBC: How is Army aiming to win support?
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