Monday, 4 May 2009

The battle wages on for toy soldiers

They were meant to fill the gap left by the demise of Action Man. They were meant to raise the profile of the Armed Forces. Instead the new range of model toy soldiers, marketed by Character Group under the aegis of the MoD, have come in for a load of complaints as being too white, too male and too macho - definitely not sort of role models suitable for boys in today's Britain.
Back in January when the new range of toy soldiers was launched I warned there might be trouble from the pc brigade and indeed it is rather surprising that in these bright New Labour days the manufacturers didn't produce models that better reflected Britain's wonderful multicultural and diverse society.